Nowadays the
beers companies struggle to produce the most modern bottle, the most amazing,
or even the most different one. All for market reasons. But in the 60s, Alfred
Heineken – CEO of Heineken beer company, at that moment – had the great idea of
creating a bottle which could be reused in civil construction. According to
popular saying, Freddy, as he was also known, got chocked with the poverty of
the Curacao inhabitants, old Netherland colony in Caribe. The amount of glass
bottles dumped on the island beaches draw his attention as well.
He hired
the renowned Dutch architect, John Habraken to design a bottle that could be
used like a brick. With a totally renewed, Habraken designed the bottles with
the bottom indented so that the neck of another bottle could be embedded in it.
The bottles could be piled up as bricks, and with the addiction of some mortar,
it was possible to build a house easily.
It was
necessary three years by the launching of the bottles in 1963, they were called
WOBO – World Bottles.
In the same
year, it was produced about 100,000 Bottles. What would be enough to build 10
small houses). The idea, however, did not work, but the experience’s photos are
displayed in the Heineken factory in the Netherlands. Freddy, died in 2002 and
is now revered as a visionary the way ahead of his time by environmental
advocates.
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